Retail Bulletin reports that holiday firm i-to-i is planning to introduce charges for its brochures. The company has put all brochures on-line and will offer a bespoke printing service for those wanting paper brochures.
In 2007 our team surveyed several travel agents as part of the Chester/Bolton/Oldham retail recycling study. In all but one case brochures were being sent back for disposal at the end of each season.
The report above notes that i-to-i printed 19.4 million pages of brochures last year - so any initiative to reduce that number is to be applauded.
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