Monday, November 06, 2006

Asda sets zero landfill target

Asda announced on July 25 that it will stop sending waste from its 307 stores to landfill by the end of 2010. The waste the company generates will now be reused, recycled or composted.

The company is also reviewing its own brand packaging and has set a target of reducing the weight of packaging by at least 10% over the next 18 months.

David Cheesewright, chief operating officer at ASDA said:

"We're determined to stop sending stuff from our stores to landfill sites. We also want to help our customers reduce the amount of rubbish they throw away each week.

"We will recycle, reuse or compost all of the waste we produce, and will cut our packaging by at least ten per cent. It's a massive commitment that's set to have a huge impact on the environment.

Following the building of new regional service centres Asda already recycles 140,000 tonnes of cardboard, which represents 8% of the UK cardboard market.

The full press release can be seen at:

www.asda-press.co.uk/pressrelease/35

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