Interactive Media in Retail Group (IMRG) have launched a campaign called “Go Green – Go Online”. The aim of the campaign is to highlight the environmental benefits of buying on-line.
The IMRG is an industry body that promotes excellence and innovation in e-retail.
According to the environmental benefits of using e-retail include:
1 – Less vehicle miles
2 – Less inventory
3 – Less printed materials
4 – Less packaging
5 – Less waste
6 – Dematerialisation (supplying goods in digital only formats)
The organisation notes that “Now that 10% of all retail sales are online, internet shopping is beginning to make a significant contribution towards Britain achieving its carbon trading objectives. And the more we all shop online, the more efficient it becomes.”
The report goes on to describe various research findings including:
Research indicates that internet shopping may use 40% to 90% less fuel than when customers drive their cars to the shops.
Researchers have reported customer mileage savings of 75%-95% where food-shopping trips are replaced by deliveries to their home.
The full press release from IMRG can be downloaded from:
www.imrg.org/Default.aspx?language=en-GB
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